SEO Hacker — SEO news, tips and tricks

Ever tried horseback riding when you were younger and your bones could take the rough riding? I bet you have. Horses are a powerful means of transportation way back then. You usually ride one in order to go to a place you want to go.  The biggest horse is not necessarily the fastest but it’s definitely the bad-ass looking one. But just for this article let’s pretend that the biggest horse is also the fastest one and it's name is Search. Okay? Okay.

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What Meta Robots Tag are for

Have you ever wondered what the robots file in your website is for? Maybe you’re using Wordpress and you stumble upon this certain, unfamiliar tag that says <meta name =”robots” content=”index”>. What the heck is it!? Is it a robot that automates your meta tags? Is it a piece of magical SEO tag? Does it summon the Google robot to your page?

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Learn SEO Copywriting

Copywriting is the art of writing to sell or promote something. We’ve seen and read copywritten materials in magazines, newspapers and fliers. Those paragraphs are carefully woven together by their local copywriters. And then the internet and Google came along.

Copywriting is not enough in the internet. If you want your article to be viewed by readers who are looking for information that you have, you need to be visible in the search engines. How do you do that?

It’s called SEO Copywriting

Search is still the biggest game in town – and right now that town is getting more and more crowded. Any survey will tell you that search is still the top activity that people do in the internet. It is still the most common online activity even up until now. Face it, everyone’s looking for something, someone or somewhere these days.

SEO copywriting makes sure that your content is Search engine friendly. It doesn’t just create quality articles, it creates<!–more–> quality articles that search engines love. Articles won’t matter unless the search engines gobble it up and tells searchers “Hey buddy, this is what you’re lookin’ for.”

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How Meta Tags should be used for SEO

In my previous post ‘What search engine crawlers do with your Meta tags’, I talked about it’s depreciating usage. It’s not as powerful and useful as it once was. Some say that it’s still handy and some say otherwise. With that in mind, let’s take a look at how SEO experts nowadays use Meta tags for their websites.

Meta tags are words in your code which users will not be able to see. It’s effect on SEO has become less and less over the years due to the abuse of webmasters in stuffing keywords inside the meta tags. It used to affect rankings, now it doesn’t. It used to be a factor in the retrieval of the indexed site, now only 2 search engines are left practicing that. But SEO experts, according to Danny Sullivan still do use it for things we might not have been able to think of. So how does SEO experts use Meta tags?

SEO Experts use Meta tags for Misspellings

Since we already know that Yahoo and Ask uses Meta tags to at least retrieve or recall indexed information, you would want to use your meta tags to target people who might misspell your keywords with their search engine query. Putting misspelled keywords in your site’s visible content would be embarrassing and would look quite unprofessional. Here’s your chance to get those misspellers into your website – put the misspelled keywords in your meta tags.

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What search engine crawlers do with your meta tags

We all know that our meta tags get crawled and indexed due to the fact that it comes out on the snippets and several other reasons. But we’ve also heard that it doesn’t have any weight on page rankings. So how does it work? How does a search engine treat the meta tags in your webpage? What does search engines do with your meta tags?

Meta tags are codes in your website’s <head> portion. They are invisible to the users and are by far, the only legal way to have unseen keywords in your website. Don’t you ever wonder what search engines do with your meta tags since we know that it doesn’t affect page ranking anymore? I know I do. So I read some articles about it and found out from Search Engine Land what exactly your meta tags is being used for by the search engine crawlers.

There are three things that a search engine crawler does with your meta tags:

1. Indexing: When a search engine crawls your page, it replicates a copy of your HTML code and stores it in its database. This is called indexing. All your meta keywords are indexed by Google – it is aware of your meta keywords and has stored it up. Even so, it doesn’t mean it uses it in any way else. It just stores it up.

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What are Meta Tags and why are they important?

Meta Tags have been one of the  most basic elements of SEO. It is a must to know for every SEO practitioner. Are meta tags a factor in Google page rank? Is it important? What effect does it have in your site’s SEO?

Meta tags have been around since… Since I can remember. They have been a big part in search engine history. They were valued as a factor in rankings before – until people started abusing their use in getting on top of the SERPs. After that, Google opted meta tags out of the ranking factors. But that doesn’t mean they’re not important anymore. Meta tags still play quite a big role in your site’s SEO.

Meta tags are the words that are hidden in your code. People browsing your site will just not be able to see them. It is, as Danny Sullivan puts it, a ‘legal’ way of hiding words in your webpages for search engines. The search engines still read them for it to have a simple, summarized idea of what your site is about and what exactly your keywords are.

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SEO Link building and your site authority

We have all heard about the clatter and cheers of link building in SEO throughout the web. Link building is one of the most important practices of any SEO out there. In this article I just like to emphasize how important link building is in your site’s SEO.

The data from SEOmoz says that Link building makes up at least 42% of your site’s page rank. Here’s the breakdown:

• 22% Link Popularity of the Specific Page
• 20% Anchor Text of External Links

42% is a very, very big number. How big is it? Well let’s look at the rest of the breakdown:

• 24% Trust/Authority of the Host Domain
• 7% Traffic and Click-Through Data
• 6% Social Graph Metrics
• 5% Registration and Hosting Data
• 15% On-Page Keyword Usage

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Google wants faster websites

It’s official. Google is incorporating page speed as a factor into it’s page ranking system. Any reason to panic?

Well Matt Cutts seems to be totally calm and cool about all the fuss with page speed becoming a Google page rank factor. He thoroughly explained in his blog about it’s effects and the changes that will happen in it’s implementation.

I don’t know if it’s true but he claims that less than 1 percent of search queries will change as a result of incorporating site loading speed into Google’s page ranking system. That’s a pretty low number if you ask me. So low, that I won’t even be bothered about this change if this much is true.

And it seems as if Matt is telling us the whole truth – because they claimed to have already launched it weeks back and I didn’t notice anything in my search queries as an SEO specialist.

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Do not get cheap with your SEO

There is this notion that SEOs are to be cheap. Well here’s a newsflash for you, NOT ALL SEOs ARE CREATED EQUAL. Most of us are self-taught because there is no direct SEO course that is taught to this day.

If you are looking for the cheapest SEO possible, then I won’t be surprised when your website is banlisted, blacklisted and gunned down by search engines. And if you were working with a reputable, more expensive SEO but dropped them for the cheaper one to save some cash, then you probably deserve what happened to you. The bottom line is: SEO doesn’t come cheap. There are lots of Snake oil salesmen out there who use the name of ‘SEO’ to stash some cash out of your lifeblood.

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Facebook is blurting out your private information

Facebook has just released it’s new ‘socialization’ features in the form of API’s and widgets to it calls to be it’s “trusted partners”

I agree that Facebook is doing a mighty well job in connecting the web and making it more personalized for most people but then maybe this step is a bit too hasty for them. Sure, you have the option to keep your stuff private, but then Facebook has, by default, already checked the ‘instant personalization’ box for you. Meaning the moment you land into one of their “trusted partners” sites, your personal information has just been given away.

For some people, that’s a good thing. But then when most Facebook users are asked if they were for it or against it, we hear a resounding ‘no’. Gee, maybe because that’s why we call it ‘personal data’

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