Wednesday, December 1, 2010

How to Make Your Subscribers Stay in Your List — SEO Hacker

There are many reasons for having a list. It could be for news disseminating purposes, for your latest posts, for paid information, or most likely for marketing things around people who’re interested enough to sign up.

Whatever the reason is, list collectors agree on the same thing- we all want to keep our subscribers loyal and never leaving.

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Monday, November 15, 2010

6 Common Linkbuilding Misconceptions — SEO Hacker

Linkbuilding Misconceptions

This entry is part two of 6 wrong linkbuilding mindsets. These linkbuilding misconceptions are subtle and creep into the subconscious of most SEO practitioners. Avoiding them will be a big help to an SEO practitioner’s linkbuilding campaign.

“Every link matters”

Some webpages that are irrelevant to your topic – either vertically irrelevant, customer-base irrelevant, market-base irrelevant or whatnot, will have minimal effect on your site’s linkbuilding and is generally a waste of your time. Relevance is one of the most important factors when it comes to building links. Never forget that.

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Tuesday, November 9, 2010

Friday, November 5, 2010

Review of Top Sites to Sell Digital Products — SEO Hacker

e-commerce

Selling (and buying) digital products have been tremendously grown over the past couple of years. And there’s a good reason why. With digital products, you won’t be needing personal publishers or ‘agents’ to make your book or product launching possible. What’s more, with millions of netizens, who needs traditional marketing right?

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Sunday, October 31, 2010

How to Rank High without using Google — SEO Hacker

Youtube SEO

SEO is one of the foremost, in demand services in our world today. That being a fact, there is now cut-throat competition in all of the search engines (especially the big three). How do you rank high without having to compete in Google, Bing and/or Yahoo? Answer: Youtube SEO

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Wednesday, October 27, 2010

A Must Have to Create a Good Copy — SEO Hacker

sales copywriting seo

You’ve spent months researching, creating and building your product. You’ve entered the final stage and it’s almost ready to be presented to the world. Only one thing is missing- you still don’t have a copy (or your salesletter). What do you do?

When everything boils down to writing that one final piece of copy that’s going to present (and represent) your product, you have to keep in mind that this stage could either make or brake you in a magnitude of ways. Unless of course you have a good capital to shell out to a great copywriter, you’d then end up doing it on your own.

To the person about to embark the dark and treacherous waters of copywriting, this post is for you.

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Sunday, October 17, 2010

Kinds of Keywords: Related Vertical Keywords — SEO Hacker

Keyword Research

Having tackled local search through discussing Geo Targeting Keywords, we now move on to one of my most favorite kind of keyword. Related vertical keywords has to do with your creativity and your ability to adopt a searcher’s and marketer’s story-telling mindset.

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Thursday, October 14, 2010

Bing adds Facebook Likes to a more Personalized Search Result — SEO Hacker

Facebook and Bing

Bing and Facebook has teamed up to what I think will be a huge revolution in the world of search. Right now, Bing is adding up Facebook Likes to a more personalized search results page for it’s users.

It is overwhelming how the social network giant, Facebook will give a lending hand to the up-coming blended search forerunner, Bing. Right now, search is starting to become social. It is mind-blowing. This is definitely gonna be big!

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Sunday, October 10, 2010

What is Niche Marketing? — SEO Hacker

Niche Marketing

So I was looking at my previous entries here at seo-hacker and I just came to realize I’ve been very unstrategic in my posts. Why?

Because I think (and thanks for putting up with this) that at frequent instances, I’ve just been throwing random internet marketing terms at you and haven’t really begun with the ultimate basics.

And because of that, I figured better to start now than any time later.

What’s the first thing on our ultimate basic list? Niche marketing.

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Saturday, October 9, 2010

SEO Services Philippines — SEO Hacker

SEO Services Philippines

If you don’t already know (in which case I think you do), SEO Hacker is an SEO services company in the Philippines. We provide SEO services to some of the foremost companies in our local area and even abroad.

Yes, SEO Hacker is foremost a blog which provides SEO practitioners and SEO practitioners-to-be with rich content that ranges from tips, tools, fundamentals, tricks, theories, search engine updates, trends, etc… But we are also making our skills and services available to companies both locally and internationally.

We are a very young company which started February 1, 2010 and this blogsite followed April of 2010. Our SEO service packages range from a variety of traffic generating choices – from social network marketing, to email list building, to contest campaign management, online reputation management, blog marketing, and of course, my personal favorite, SEO Marketing.

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Kinds of Keywords: Product Defining Keywords — SEO Hacker

keyword Research

Talking about Customer defining keywords in the previous lesson, let’s now move on to product defining keywords. What are product defining keywords and why are they important?

What are product defining keywords?

Product defining keywords are keywords that describe your product best. These are the keywords your average searcher will type in the text area of Google if they are looking for a specific product, service or idea that they want to acquire or get information about.

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Thursday, October 7, 2010

Kinds of Keywords: Geo Targeting Keywords — SEO Hacker

keyword Research

Now that we’ve covered the oh-so-important Product defining keywords, it’s just about time to discuss about Geo targeting keywords. These are the keywords that are slowly becoming more popular and more important as localized search is growing stronger.

What are Geo targeting keywords?

These are the keywords that focus on location. These keywords lead the searchers to a local set of results so that local businesses and companies would be given priority in this ever-growing world with an ever-growing market.

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Thursday, September 30, 2010

Kinds of Keywords: Customer Defining Keywords — SEO Hacker

Keywords

Now that we’ve covered up Market defining keywords, let’s move on to the next most-used keywords which are the Customer defining keywords. If your business is customer-centered, these keywords should be your main target. Choosing the right keywords is all about getting in your customer’s head. What can your type of customer possibly search for?

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Thursday, September 23, 2010

Kinds of Keywords: Market Defining Keywords — SEO Hacker

Keywords

Without the right keywords, your SEO Marketing Campaign will go the wrong way. This guide to the kinds of keywords you can optimize is aimed to help you determine which keywords you need to include in your SEO marketing campaign to set your SEO plans in the right direction. For the first of this per-lesson tutorial, I’d be tackling Market Defining Keywords.

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Keyword Research and Optimization Guide: Introduction — SEO Hacker

Keywords

The cornerstone of your entire SEO campaign would be your keywords. Without the right keywords, you’re going on the wrong direction. Without the right keywords, everything you’re doing is a waste. Your keywords will be what you’re going to build on.

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Wednesday, September 15, 2010

Check your broken URLs using Xenu — SEO Hacker

Xenu Logo

I stumbled upon this free crawling tool on the web and I just wanted to share it with you guys. As you all know, search engines crawl your websites regularly through your inbound and outbound links. You wouldn’t want to stock up on broken links, would you?

This tool checks out all your links and more

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Tuesday, September 14, 2010

Facebook getting into the Search Game — SEO Hacker

Facebook SEO

There’s been a lot of buzz lately about Facebook starting to develop their own search engine that reaches outside of the Facebook website. Their method: Through likes and shares.

Facebook is now displaying ‘liked’ news content in it’s drop-down search results. They’re also displaying content that are shared by your network of friends with the same keywords as the news you’ve just liked and/or shared.

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Sunday, September 12, 2010

Buyers’ Guide to Marketing Traps — SEO Hacker

Internet marketing lies

My series of posts about internet marketing isn’t just about the people who practice them and churn out profits. Nope, as much as possible, this is about you too.

Yes you – the person who purchases online and is lured by consumerism, the person who is being bombarded with advertising and promotion deals everyday, the person who has to watch out for his pocket and make the most of every penny.

Yes, this is very much about you.

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Friday, September 10, 2010

Link Building Tutorial: Why not Link Exchange? — SEO Hacker

Linkbuilding Tutorials

I’m sure you’ve heard this before – link exchange. Ever had an email asking you to exchange links with them – Giving you the “You scratch my back, I scratch yours” kind of a deal?

Just make sure you don’t do more scratching than they’re giving you.

Swap Juice?

Link exchange has been a practice in the internet ever since. And it is a good practice too – if you do it right. Link exchange has a potential to positively impact site traffic and improve business relations.

I give you a link, you reciprocate, everyone’s happy, right? If only it were as easy as that.

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Wednesday, September 8, 2010

How does Google instant affect SEO? — SEO Hacker

Google instant

Just recently, Google released their new feature called Google Instant.It is an intriguing feature that changes the search results page even as you type while they are suggesting search queries for you.

Testing Google instant

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Tuesday, September 7, 2010

Meta Tags 101 — SEO Hacker

Meta Tags SEO

Meta Tags have been around ever since I can remember. They have been an integral part of search engine information and have been used as a powerful way of manipulating search engine rankings back in the days.

Changes have come and gone over the years and spammers and exploiters who abuse SEO tactics have had their way in stuffing their meta tags with a lot of keywords – even unrelated ones.

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Sunday, September 5, 2010

Joint Venture 101: Finding Your Partners — SEO Hacker

Internet marketing Joint Venture

Now that we’ve established the basic reasons who you should engage in joint venture (JV) partnerships (see part I of this series), let’s now move on to the actual how-to guide- on to finding joint venture partners.

Finding the right partner for a venture heavily relies on your pre-existing connections and/or networks. Hopefully, if you’ve been around for sometime, you already have an idea of who to talk and negotiate to. These might be the people you’ve corresponded sometime ago, or someone you know and trust based on his credentials and expertise. It’s obvious that the first thing you should do is seek out for them and send your proposal.

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Thursday, September 2, 2010

Link Building Tutorials: Artificial Link Building — SEO Hacker

Link building Tutorial

Now that we’ve covered up Organic Link Building, let’s move on to it’s not-so-evil counterpart which is Artificial Link Building or what some others call Automated Link Building.

Artificial link building isn’t altogether bad but some people exploit automated means to the point of redundantly abusing it until they are regarded as spam. And as such, some of these practices are generally frowned upon by the SEO community at large.

But hey, why go through all the criticism and risk of being penalized if it doesn’t work, right?

Coz it does work.

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Wednesday, September 1, 2010

The Advantages of a Joint Venture JV partnership — SEO Hacker

SEO Joint Venture

In the world of internet marketing, you’d usually begin alone, clueless and fumbling in the virtual dark. Here’s a crucial tip though – you don’t need to be. That’s what JV partnerships are for.

Sure, if you feel like you’re a one man show that’s about to crack the ultimate marketing secret, then go ahead and do it. But for most of us that doesn’t necessarily have the time, energy, or more importantly, capital, then going for a joint venture (commonly referred to as a JV) partnerships is the way to go.

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Sunday, August 29, 2010

How Internet Marketers Should Use Social Media — SEO Hacker

Social Media Marketing

What’s true: social media is now a very powerful force to reckon with when it comes to internet marketing.
What’s not: exploiting the people using them is the way to do it.

If you’ve ever been an internet marketer (or at least had a faint background about it), you should be familiar about the dark side of the industry. In reality, some internet marketers don’t just care. These type of marketers have one end goal – to make a sale for them to gain profits. Period.

The newest favorite tool of these evil marketers? Social media.

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Wednesday, August 25, 2010

Link Building Tutorials: Organic Link Building — SEO Hacker

Link building Tutorial

The first type of link building is called organic link building. This type of link building deals with anything that doesn’t have to do with automated systems and/or practices that are frowned upon by Google and the SEO community.

Let me just point out that these are just some of the organic link building methods that are out there. And throughout the development of the web and the internet, I’m sure many more will be innovated in the years to come.

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Tuesday, August 24, 2010

How I get a lot of retweets — SEO Hacker

Social media tool

When you’ve just published a new article or product and you want it to spread around the internet like wildfire to bring in some traffic, it gets a little bit frustrating seeing how little retweets you’re getting with your TweetMeMe button.

Instead of making your retweet button say something about the greatness of your site and content, it spells out ‘crap content’ when you get a big fat zero for your number of retweets. And it can just hurt the writer and marketer in you. It’s frustrating, I know. I’ve been there.


And my writing and marketing ego was going down the drain when I was fortunate enough to stumble upon a web-based social media tool. It was free – so just for the heck of it, I tried it out.

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Monday, August 23, 2010

Link building tutorial: How do I do link building? — SEO Hacker

Link building Tutorial

We’ve talked about link building theories and do’s and don’ts – now we’ll start talking about the dirt work. Just how do you do link building? There are two ways you can do it: Organic and Artificial.

Links don’t grow on trees

Just in case you were wondering, that’s not what organic means. Organic linkbuilding or natural linkbuilding as some SEO specialists call it, is linkbuilding without using technical methods or methods that are manipulated and created automatically or artificially.

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Friday, August 20, 2010

Link Building Tutorial: Ideal Site Attributes — SEO Hacker

Link building Tutorial

All links come from somewhere. Links have to be from a website to a website. Inbound links are links from another website to yours. We’ve already established the importance of having quality inbound links from quality websites but just what are the attributes of a quality website?

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Tuesday, August 17, 2010

Link Building Tutorial: Link Building Value — SEO Hacker

Link building

Now that we’ve covered the importance of link building, we move on to the next question that most people and webmasters alike have in mind. Are all links treated equally?

If it was, then links spamming would be the best way to get a higher rank, right? Link spamming won’t get you anywhere. It is frowned upon by the SEO community at large and it will most probably get your site penalized by Google – especially now that they have Caffeine around.

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Sunday, August 15, 2010

Link Building Tutorial: Why is Link Building Important? — SEO Hacker

Link building

Now that we’ve reveiwed what the heck link building is all about, we next move on to it’s importance. Why do we need to do linkbuilding? What are it’s immediate and direct effects on your website Search engine results page rankings?

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Friday, August 13, 2010

Link Building tutorial: What is Link building? — SEO Hacker

link building tutorial

It’s not everyday that you get a tutorial for link building right at your Email or Facebook inbox as I deliver to you guys. As we start with the link building tutorial series, I’d like to first clarify for those who don’t already know: “what the heck is link building”?

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Link Building tutorial: Introduction — SEO Hacker

Link building Tutorial

You all know that I’m launching a Free Basic SEO course which starts this December 1. I’m really really excited for that to push through! And I’m excited for you guys as you get to learn more about SEO and venture into the internet marketing world.

I’ll be starting a tutorial series about link building from today.

The outline of this tutorial will comprise of the following:

  • What is Link building?
  • Why is Link Building Important?
  • Link building value
  • Attributes of a site to get a link from
  • How do I do link building?
  • Natural Link building
  • Artificial Link building
  • Additional Resources

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Thursday, August 12, 2010

A Peek in the Mind of an SEO specialist: Brent Rangen — SEO Hacker

Brent Rangen

There are a lot of SEO specialists out there. And rarely would you encounter one with good repute and who knows his stuff. All others are no-good oil snakes. I’ve encountered Brent as we exchanged tweets in twitter when he stumbled upon one of my entries. He’s an interesting fellow who’s worked in the SEO industry for a much longer time than I have so I thought I’d do an interview with him for you guys.

Brent can attribute his success to his diverse portfolio and a unique vision, which combines a background in technology and real world experience that lends itself to some very unique content and management. As technology and communication mediums continue to merge, Brent continues to research new ways to get a customer’s messages across to the readers and intended audiences.

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2 Things to Avoid When Linkbuilding — SEO Hacker

Link Building

Links are an essential factor for the Search engine Optimization of your website. As I’ve pointed out in my previous entry, Links make up to almost 75% of your whole search engine optimization effect.

As SEO specialists, we always keep a keen eye on links. And we always try to accumulate and build links for our website. We find good, relevant and high quality sites to get or ask links from, then we do our stuff. But we should also know the things we have to avoid when we’re building links.

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How to Get More Readers — SEO Copyblogger

The web is a congested cyber jungle. Whenever someone is looking at your blog, the odds are he/she isn’t devoting full attention to you (never have, never will). While someone is reading (or skimming) through your posts, a lot of other websites and applications too are competing with that short attention. And unless you own Facebook, you probably have to make the make do with a 1-minute page view visit.

So now we have the problem – attention span.

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Monday, August 9, 2010

SEO Search Engine Optimization

So the question for the day is: who among internet users today has never used Google to search for something? Probably none. And today I’ve stumbled upon an entry of Stephan Spencer in Search Engine Journal which talk about Google Query Operators.

If you’re a frequent web user, or should I say, Google user, then you probably would want to know about these parameters you can use in order to help narrow down your search results to your desired… well… results.

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Sunday, August 8, 2010

Why White Hat SEO is the Way to go — SEO Hacker

White hat Vs Spammers

During some of my talks, before I go up on stage, I would often chat with some of my audiences. And some of them would tell me “so you’re responsible for all the spam in the web!” Big misunderstanding.

There are different kinds of SEO practitioners. But for now I’ll be splitting them into two categories: White hat SEOs and Spammers.

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Thursday, August 5, 2010

Befriend the Virus of Exclusivity — SEO Copyblogger

The Virus of ExclusivityBefore I tell you how to exactly befriend the Virus of Exclusivity, I’m going to tell you what’s it all about in the first place.

Quick Example:

Think of say, online marketing. That’s a pretty congested and competitive niche. Thousands of people flock into it to fight for authority, dominance, and of course profits. But out of those people, only a recognizable few managed to stay on top.

Sure, those marketers maybe, the best, or the brightest, or the smartest guys on the face of the earth, but do you think that alone made them the big fishes in the vast ocean? Think about it.

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4 Steps to Successful Blog Planning — SEO Copyblogger

The best time is always now…

Stop wasting your time. If you want something done, do it now.

Think of blogging as a business. In fact, treat it like a business. No matter how little or big you invest in it, the point is to always make it grow for you to get the returns that you rightfully deserve.

And for that to happen, you must do something – a plan put into action.

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The start of Facebook SEO — SEO Hacker

Facebook SEO

As we all know, Facebook is fast catching up with it’s head-to-head traffic rank with Google as the world’s most visited website. And if you’re a frequent user of Facebook like me, I’m sure you’ve already noticed that Facebook has continually improved their search features.

It’s a no-brainer that Facebook will jump in the search game sooner or later. They are slowly redefining the web as we know it. They already have their own set of loyal users (around 120 million of us) who log in every day! And as we all know, all search engines are codes. And SEO practitioners better start giving time studying Facebook’s SEO if they want to be ahead of the game.

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Monday, August 2, 2010

Why the best SEO specialists are marketers — SEO Hacker

Internet Marketer

Being an SEO specialist, I realized that SEO is not about being the best programmer in order to understand Google’s system. It’s about ranking in Google’s Search engine results page because you are relevant and you want to market out something through being a presence in the first page.

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Wednesday, July 28, 2010

The Newbie’s Guide to Starting an Online Circle — SEO Copyblogger

No man is an island- definitely not here in the internet.

If you’ve just set out your journey to online domination (well at least that’s the goal), the very first crucial step to survival is to find others who can help you push farther. But wait, before you think this is another one of those nonsense tips around building online relationships, I’m promising to you right now that in here is where I’m laying out genuine and proven ways to amass your social circle. Of course legitimate means that is.

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The Death of Sales Letter – A Review — SEO Copyblogger

Rummaging through my ‘blogging folder’, I found this interesting free report by Michel Fortin of the Success Doctor, Inc. The title of this report is quite controversial – about the death of sales letter. If you still haven’t read (or heard about it), then you’re surely missing out a lot.

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Saturday, July 24, 2010

2 Kinds of Search Mindsets you Must Understand — SEO Hacker

2 Kinds of search mindsets

There are different kinds of people all over the world. These people are searching in Google with an average of 5,000 searches per second and it’s not getting any less than that in the years to come. These people have 2 kinds of conversation running around their minds – the explicit and the implicit.

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Tuesday, July 20, 2010

5 Reasons Why People bite on Linkbaits — SEO Hacker

Linkbait typesI’m sure as an advanced SEO practitioner, you’ve already heard of the term “LinkBait” one way or another. There are practically millions of ways to build links as an SEO practitioner. Linkbaiting is just one of them. My favorite one.

If you’ve been practicing SEO for quite some time, you’d know that linkbuilding is probably the hardest, pain in the ass work that you need to do. And you’re right. In fact, it is so much a pain in the ass that so many SEO practitioners are left confused as to what linkbuilding method is still effective.

If you ask me, the most effective method would be linkbaiting. Why?

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Sunday, July 18, 2010

The Weakness of Traditional Search Engine Optimization — SEO Copyblogger

Frustrations in SEO

It’s easy to spot the weakness of traditional SEO- it focused too much on trying to crack the system rather than work with it.

If you’re not familiar how Google, for example, gives split-second results to your every keyword inquiry, the method is actually more science than the infamous “I am feeling lucky” button.

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Monday, July 12, 2010

Must-have attributes of SEO practitioners — SEO Hacker

As I’ve mentioned in my earlier entries in this blog, not all SEO practitioners and specialists are the same. There are different kinds of SEO talents around but there are some things that must be present in each and every SEO specialist. And you have to have these attributes to be exceptional in the highly competitive and unpredictable field of SEO.

THE-SEO-Hacker-Sean-Si

You gotta have these attributes

Fast and independent learner

SEO is not a joke and we all know that the updates and changes that happen with Google and the internet is the only thing that’s constant in the online world. The changes are rapid and the changes are many. For one week you have a personal search feature and then you have Google caffeine on the next.

It is an unpredictable stage of competition – and if you’re not a fast nor an independent learner then you’re gonna get left behind. And getting left behind is almost equivalent to losing the game of SEO.

True, not all SEO’s are self-taught – but almost all have their own personal learnings and techniques. And so the most successful and competitive SEO specialists always makes sure that they are up-to-date with the latest changes in their target search engines, social networks, and other SEO tools that they can utilize their skills on.

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