Now that we’ve covered up Market defining keywords, let’s move on to the next most-used keywords which are the Customer defining keywords. If your business is customer-centered, these keywords should be your main target. Choosing the right keywords is all about getting in your customer’s head. What can your type of customer possibly search for?
Without the right keywords, your SEO Marketing Campaign will go the wrong way. This guide to the kinds of keywords you can optimize is aimed to help you determine which keywords you need to include in your SEO marketing campaign to set your SEO plans in the right direction. For the first of this per-lesson tutorial, I’d be tackling Market Defining Keywords.
The cornerstone of your entire SEO campaign would be your keywords. Without the right keywords, you’re going on the wrong direction. Without the right keywords, everything you’re doing is a waste. Your keywords will be what you’re going to build on.
I stumbled upon this free crawling tool on the web and I just wanted to share it with you guys. As you all know, search engines crawl your websites regularly through your inbound and outbound links. You wouldn’t want to stock up on broken links, would you?
This tool checks out all your links and more
There’s been a lot of buzz lately about Facebook starting to develop their own search engine that reaches outside of the Facebook website. Their method: Through likes and shares.
Facebook is now displaying ‘liked’ news content in it’s drop-down search results. They’re also displaying content that are shared by your network of friends with the same keywords as the news you’ve just liked and/or shared.
My series of posts about internet marketing isn’t just about the people who practice them and churn out profits. Nope, as much as possible, this is about you too.
Yes you – the person who purchases online and is lured by consumerism, the person who is being bombarded with advertising and promotion deals everyday, the person who has to watch out for his pocket and make the most of every penny.
Yes, this is very much about you.
I’m sure you’ve heard this before – link exchange. Ever had an email asking you to exchange links with them – Giving you the “You scratch my back, I scratch yours” kind of a deal?
Just make sure you don’t do more scratching than they’re giving you.
Swap Juice?
Link exchange has been a practice in the internet ever since. And it is a good practice too – if you do it right. Link exchange has a potential to positively impact site traffic and improve business relations.
I give you a link, you reciprocate, everyone’s happy, right? If only it were as easy as that.
Just recently, Google released their new feature called Google Instant.It is an intriguing feature that changes the search results page even as you type while they are suggesting search queries for you.
Meta Tags have been around ever since I can remember. They have been an integral part of search engine information and have been used as a powerful way of manipulating search engine rankings back in the days.
Changes have come and gone over the years and spammers and exploiters who abuse SEO tactics have had their way in stuffing their meta tags with a lot of keywords – even unrelated ones.
Now that we’ve established the basic reasons who you should engage in joint venture (JV) partnerships (see part I of this series), let’s now move on to the actual how-to guide- on to finding joint venture partners.
Finding the right partner for a venture heavily relies on your pre-existing connections and/or networks. Hopefully, if you’ve been around for sometime, you already have an idea of who to talk and negotiate to. These might be the people you’ve corresponded sometime ago, or someone you know and trust based on his credentials and expertise. It’s obvious that the first thing you should do is seek out for them and send your proposal.
Now that we’ve covered up Organic Link Building, let’s move on to it’s not-so-evil counterpart which is Artificial Link Building or what some others call Automated Link Building.
Artificial link building isn’t altogether bad but some people exploit automated means to the point of redundantly abusing it until they are regarded as spam. And as such, some of these practices are generally frowned upon by the SEO community at large.
But hey, why go through all the criticism and risk of being penalized if it doesn’t work, right?
Coz it does work.
In the world of internet marketing, you’d usually begin alone, clueless and fumbling in the virtual dark. Here’s a crucial tip though – you don’t need to be. That’s what JV partnerships are for.
Sure, if you feel like you’re a one man show that’s about to crack the ultimate marketing secret, then go ahead and do it. But for most of us that doesn’t necessarily have the time, energy, or more importantly, capital, then going for a joint venture (commonly referred to as a JV) partnerships is the way to go.
