SEO Hacker

How to Make Your Subscribers Stay in Your List — SEO Hacker

2010-12-01T20:39:00.001-08:00

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There are many reasons for having a list. It could be for news disseminating purposes, for your latest posts, for paid information, or most likely for marketing things around people who’re interested enough to sign up.

Whatever the reason is, list collectors agree on the same thing- we all want to keep our subscribers loyal and never leaving.

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6 Common Linkbuilding Misconceptions — SEO Hacker

2010-11-15T03:38:00.001-08:00

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This entry is part two of 6 wrong linkbuilding mindsets. These linkbuilding misconceptions are subtle and creep into the subconscious of most SEO practitioners. Avoiding them will be a big help to an SEO practitioner’s linkbuilding campaign.

“Every link matters”

Some webpages that are irrelevant to your topic – either vertically irrelevant, customer-base irrelevant, market-base irrelevant or whatnot, will have minimal effect on your site’s linkbuilding and is generally a waste of your time. Relevance is one of the most important factors when it comes to building links. Never forget that.

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6 Wrong Linkbuilding Mindsets — SEO Hacker

2010-11-09T22:32:00.001-08:00

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Linkbuilding is one of the vital building blocks of your entire company’s SEO. It is also one of the most tedious and risky tasks involved in SEO. There are certain linkbuilding mindsets that hinder us SEO practitioners and here are six of ‘em.

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Review of Top Sites to Sell Digital Products — SEO Hacker

2010-11-05T06:46:00.001-07:00

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Selling (and buying) digital products have been tremendously grown over the past couple of years. And there’s a good reason why. With digital products, you won’t be needing personal publishers or ‘agents’ to make your book or product launching possible. What’s more, with millions of netizens, who needs traditional marketing right?

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How to Rank High without using Google — SEO Hacker

2010-10-31T22:24:00.001-07:00

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SEO is one of the foremost, in demand services in our world today. That being a fact, there is now cut-throat competition in all of the search engines (especially the big three). How do you rank high without having to compete in Google, Bing and/or Yahoo? Answer: Youtube SEO

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A Must Have to Create a Good Copy — SEO Hacker

2010-10-27T20:10:00.001-07:00

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You’ve spent months researching, creating and building your product. You’ve entered the final stage and it’s almost ready to be presented to the world. Only one thing is missing- you still don’t have a copy (or your salesletter). What do you do?

When everything boils down to writing that one final piece of copy that’s going to present (and represent) your product, you have to keep in mind that this stage could either make or brake you in a magnitude of ways. Unless of course you have a good capital to shell out to a great copywriter, you’d then end up doing it on your own.

To the person about to embark the dark and treacherous waters of copywriting, this post is for you.

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Kinds of Keywords: Related Vertical Keywords — SEO Hacker

2010-10-17T20:15:00.001-07:00

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Having tackled local search through discussing Geo Targeting Keywords, we now move on to one of my most favorite kind of keyword. Related vertical keywords has to do with your creativity and your ability to adopt a searcher’s and marketer’s story-telling mindset.

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Bing adds Facebook Likes to a more Personalized Search Result — SEO Hacker

2010-10-14T08:10:00.001-07:00

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Bing and Facebook has teamed up to what I think will be a huge revolution in the world of search. Right now, Bing is adding up Facebook Likes to a more personalized search results page for it’s users.

It is overwhelming how the social network giant, Facebook will give a lending hand to the up-coming blended search forerunner, Bing. Right now, search is starting to become social. It is mind-blowing. This is definitely gonna be big!

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What is Niche Marketing? — SEO Hacker

2010-10-10T05:43:00.001-07:00

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So I was looking at my previous entries here at seo-hacker and I just came to realize I’ve been very unstrategic in my posts. Why?

Because I think (and thanks for putting up with this) that at frequent instances, I’ve just been throwing random internet marketing terms at you and haven’t really begun with the ultimate basics.

And because of that, I figured better to start now than any time later.

What’s the first thing on our ultimate basic list? Niche marketing.

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SEO Services Philippines — SEO Hacker

2010-10-09T20:23:00.001-07:00

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If you don’t already know (in which case I think you do), SEO Hacker is an SEO services company in the Philippines. We provide SEO services to some of the foremost companies in our local area and even abroad.

Yes, SEO Hacker is foremost a blog which provides SEO practitioners and SEO practitioners-to-be with rich content that ranges from tips, tools, fundamentals, tricks, theories, search engine updates, trends, etc… But we are also making our skills and services available to companies both locally and internationally.

We are a very young company which started February 1, 2010 and this blogsite followed April of 2010. Our SEO service packages range from a variety of traffic generating choices – from social network marketing, to email list building, to contest campaign management, online reputation management, blog marketing, and of course, my personal favorite, SEO Marketing.

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Kinds of Keywords: Product Defining Keywords — SEO Hacker

2010-10-09T20:22:00.001-07:00

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Talking about Customer defining keywords in the previous lesson, let’s now move on to product defining keywords. What are product defining keywords and why are they important?

What are product defining keywords?

Product defining keywords are keywords that describe your product best. These are the keywords your average searcher will type in the text area of Google if they are looking for a specific product, service or idea that they want to acquire or get information about.

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Kinds of Keywords: Geo Targeting Keywords — SEO Hacker

2010-10-07T00:00:00.001-07:00

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Now that we’ve covered the oh-so-important Product defining keywords, it’s just about time to discuss about Geo targeting keywords. These are the keywords that are slowly becoming more popular and more important as localized search is growing stronger.

What are Geo targeting keywords?

These are the keywords that focus on location. These keywords lead the searchers to a local set of results so that local businesses and companies would be given priority in this ever-growing world with an ever-growing market.

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Kinds of Keywords: Customer Defining Keywords — SEO Hacker

2010-09-30T00:09:00.001-07:00

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Now that we’ve covered up Market defining keywords, let’s move on to the next most-used keywords which are the Customer defining keywords. If your business is customer-centered, these keywords should be your main target. Choosing the right keywords is all about getting in your customer’s head. What can your type of customer possibly search for?

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Kinds of Keywords: Market Defining Keywords — SEO Hacker

2010-09-23T18:32:00.001-07:00

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Without the right keywords, your SEO Marketing Campaign will go the wrong way. This guide to the kinds of keywords you can optimize is aimed to help you determine which keywords you need to include in your SEO marketing campaign to set your SEO plans in the right direction. For the first of this per-lesson tutorial, I’d be tackling Market Defining Keywords.

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Keyword Research and Optimization Guide: Introduction — SEO Hacker

2010-09-23T18:31:00.001-07:00

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The cornerstone of your entire SEO campaign would be your keywords. Without the right keywords, you’re going on the wrong direction. Without the right keywords, everything you’re doing is a waste. Your keywords will be what you’re going to build on.

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Check your broken URLs using Xenu — SEO Hacker

2010-09-15T23:07:00.001-07:00

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I stumbled upon this free crawling tool on the web and I just wanted to share it with you guys. As you all know, search engines crawl your websites regularly through your inbound and outbound links. You wouldn’t want to stock up on broken links, would you?

This tool checks out all your links and more

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Facebook getting into the Search Game — SEO Hacker

2010-09-14T09:13:00.001-07:00

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There’s been a lot of buzz lately about Facebook starting to develop their own search engine that reaches outside of the Facebook website. Their method: Through likes and shares.

Facebook is now displaying ‘liked’ news content in it’s drop-down search results. They’re also displaying content that are shared by your network of friends with the same keywords as the news you’ve just liked and/or shared.

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Buyers’ Guide to Marketing Traps — SEO Hacker

2010-09-12T06:21:00.001-07:00

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My series of posts about internet marketing isn’t just about the people who practice them and churn out profits. Nope, as much as possible, this is about you too.

Yes you – the person who purchases online and is lured by consumerism, the person who is being bombarded with advertising and promotion deals everyday, the person who has to watch out for his pocket and make the most of every penny.

Yes, this is very much about you.

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Link Building Tutorial: Why not Link Exchange? — SEO Hacker

2010-09-10T03:02:00.001-07:00

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I’m sure you’ve heard this before – link exchange. Ever had an email asking you to exchange links with them – Giving you the “You scratch my back, I scratch yours” kind of a deal?

Just make sure you don’t do more scratching than they’re giving you.

Swap Juice?

Link exchange has been a practice in the internet ever since. And it is a good practice too – if you do it right. Link exchange has a potential to positively impact site traffic and improve business relations.

I give you a link, you reciprocate, everyone’s happy, right? If only it were as easy as that.

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How does Google instant affect SEO? — SEO Hacker

2010-09-08T19:54:00.001-07:00

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Just recently, Google released their new feature called Google Instant.It is an intriguing feature that changes the search results page even as you type while they are suggesting search queries for you.

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Meta Tags 101 — SEO Hacker

2010-09-07T00:07:00.001-07:00

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Meta Tags have been around ever since I can remember. They have been an integral part of search engine information and have been used as a powerful way of manipulating search engine rankings back in the days.

Changes have come and gone over the years and spammers and exploiters who abuse SEO tactics have had their way in stuffing their meta tags with a lot of keywords – even unrelated ones.

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Joint Venture 101: Finding Your Partners — SEO Hacker

2010-09-05T09:49:00.001-07:00

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Now that we’ve established the basic reasons who you should engage in joint venture (JV) partnerships (see part I of this series), let’s now move on to the actual how-to guide- on to finding joint venture partners.

Finding the right partner for a venture heavily relies on your pre-existing connections and/or networks. Hopefully, if you’ve been around for sometime, you already have an idea of who to talk and negotiate to. These might be the people you’ve corresponded sometime ago, or someone you know and trust based on his credentials and expertise. It’s obvious that the first thing you should do is seek out for them and send your proposal.

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Link Building Tutorials: Artificial Link Building — SEO Hacker

2010-09-02T01:14:00.001-07:00

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Now that we’ve covered up Organic Link Building, let’s move on to it’s not-so-evil counterpart which is Artificial Link Building or what some others call Automated Link Building.

Artificial link building isn’t altogether bad but some people exploit automated means to the point of redundantly abusing it until they are regarded as spam. And as such, some of these practices are generally frowned upon by the SEO community at large.

But hey, why go through all the criticism and risk of being penalized if it doesn’t work, right?

Coz it does work.

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The Advantages of a Joint Venture JV partnership — SEO Hacker

2010-09-01T19:53:00.001-07:00

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In the world of internet marketing, you’d usually begin alone, clueless and fumbling in the virtual dark. Here’s a crucial tip though – you don’t need to be. That’s what JV partnerships are for.

Sure, if you feel like you’re a one man show that’s about to crack the ultimate marketing secret, then go ahead and do it. But for most of us that doesn’t necessarily have the time, energy, or more importantly, capital, then going for a joint venture (commonly referred to as a JV) partnerships is the way to go.

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How Internet Marketers Should Use Social Media — SEO Hacker

2010-08-29T21:03:00.001-07:00

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What’s true: social media is now a very powerful force to reckon with when it comes to internet marketing.
What’s not: exploiting the people using them is the way to do it.

If you’ve ever been an internet marketer (or at least had a faint background about it), you should be familiar about the dark side of the industry. In reality, some internet marketers don’t just care. These type of marketers have one end goal – to make a sale for them to gain profits. Period.

The newest favorite tool of these evil marketers? Social media.

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Link Building Tutorials: Organic Link Building — SEO Hacker

2010-08-25T01:55:00.001-07:00

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The first type of link building is called organic link building. This type of link building deals with anything that doesn’t have to do with automated systems and/or practices that are frowned upon by Google and the SEO community.

Let me just point out that these are just some of the organic link building methods that are out there. And throughout the development of the web and the internet, I’m sure many more will be innovated in the years to come.

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How I get a lot of retweets — SEO Hacker

2010-08-24T01:52:00.001-07:00

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When you’ve just published a new article or product and you want it to spread around the internet like wildfire to bring in some traffic, it gets a little bit frustrating seeing how little retweets you’re getting with your TweetMeMe button.

Instead of making your retweet button say something about the greatness of your site and content, it spells out ‘crap content’ when you get a big fat zero for your number of retweets. And it can just hurt the writer and marketer in you. It’s frustrating, I know. I’ve been there.

And my writing and marketing ego was going down the drain when I was fortunate enough to stumble upon a web-based social media tool. It was free – so just for the heck of it, I tried it out.

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Link building tutorial: How do I do link building? — SEO Hacker

2010-08-23T07:13:00.001-07:00

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We’ve talked about link building theories and do’s and don’ts – now we’ll start talking about the dirt work. Just how do you do link building? There are two ways you can do it: Organic and Artificial.

Links don’t grow on trees

Just in case you were wondering, that’s not what organic means. Organic linkbuilding or natural linkbuilding as some SEO specialists call it, is linkbuilding without using technical methods or methods that are manipulated and created automatically or artificially.

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Link Building Tutorial: Ideal Site Attributes — SEO Hacker

2010-08-20T21:07:00.001-07:00

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All links come from somewhere. Links have to be from a website to a website. Inbound links are links from another website to yours. We’ve already established the importance of having quality inbound links from quality websites but just what are the attributes of a quality website?

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Link Building Tutorial: Link Building Value — SEO Hacker

2010-08-17T17:06:00.001-07:00

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Now that we’ve covered the importance of link building, we move on to the next question that most people and webmasters alike have in mind. Are all links treated equally?

If it was, then links spamming would be the best way to get a higher rank, right? Link spamming won’t get you anywhere. It is frowned upon by the SEO community at large and it will most probably get your site penalized by Google – especially now that they have Caffeine around.

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Link Building Tutorial: Why is Link Building Important? — SEO Hacker

2010-08-15T18:58:00.001-07:00

Now that we’ve reveiwed what the heck link building is all about, we next move on to it’s importance. Why do we need to do linkbuilding? What are it’s immediate and direct effects on your website Search engine results page rankings?

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Link Building tutorial: What is Link building? — SEO Hacker

2010-08-13T22:41:00.001-07:00

It’s not everyday that you get a tutorial for link building right at your Email or Facebook inbox as I deliver to you guys. As we start with the link building tutorial series, I’d like to first clarify for those who don’t already know: “what the heck is link building”?

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Link Building tutorial: Introduction — SEO Hacker

2010-08-13T19:39:00.001-07:00

You all know that I’m launching a Free Basic SEO course which starts this December 1. I’m really really excited for that to push through! And I’m excited for you guys as you get to learn more about SEO and venture into the internet marketing world.

I’ll be starting a tutorial series about link building from today.

The outline of this tutorial will comprise of the following:

What is Link building?

Why is Link Building Important?

Link building value

Attributes of a site to get a link from

How do I do link building?

Natural Link building

Artificial Link building

Additional Resources

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A Peek in the Mind of an SEO specialist: Brent Rangen — SEO Hacker

2010-08-12T18:19:00.001-07:00

There are a lot of SEO specialists out there. And rarely would you encounter one with good repute and who knows his stuff. All others are no-good oil snakes. I’ve encountered Brent as we exchanged tweets in twitter when he stumbled upon one of my entries. He’s an interesting fellow who’s worked in the SEO industry for a much longer time than I have so I thought I’d do an interview with him for you guys.

Brent can attribute his success to his diverse portfolio and a unique vision, which combines a background in technology and real world experience that lends itself to some very unique content and management. As technology and communication mediums continue to merge, Brent continues to research new ways to get a customer’s messages across to the readers and intended audiences.

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2 Things to Avoid When Linkbuilding — SEO Hacker

2010-08-12T07:11:00.001-07:00

Links are an essential factor for the Search engine Optimization of your website. As I’ve pointed out in my previous entry, Links make up to almost 75% of your whole search engine optimization effect.

As SEO specialists, we always keep a keen eye on links. And we always try to accumulate and build links for our website. We find good, relevant and high quality sites to get or ask links from, then we do our stuff. But we should also know the things we have to avoid when we’re building links.

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How to Get More Readers — SEO Copyblogger

2010-08-12T07:08:00.001-07:00

The web is a congested cyber jungle. Whenever someone is looking at your blog, the odds are he/she isn’t devoting full attention to you (never have, never will). While someone is reading (or skimming) through your posts, a lot of other websites and applications too are competing with that short attention. And unless you own Facebook, you probably have to make the make do with a 1-minute page view visit.

So now we have the problem – attention span.

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SEO Search Engine Optimization

2010-08-09T21:39:00.001-07:00

So the question for the day is: who among internet users today has never used Google to search for something? Probably none. And today I’ve stumbled upon an entry of Stephan Spencer in Search Engine Journal which talk about Google Query Operators.

If you’re a frequent web user, or should I say, Google user, then you probably would want to know about these parameters you can use in order to help narrow down your search results to your desired… well… results.

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Why White Hat SEO is the Way to go — SEO Hacker

2010-08-08T22:27:00.001-07:00

During some of my talks, before I go up on stage, I would often chat with some of my audiences. And some of them would tell me “so you’re responsible for all the spam in the web!” Big misunderstanding.

There are different kinds of SEO practitioners. But for now I’ll be splitting them into two categories: White hat SEOs and Spammers.

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Befriend the Virus of Exclusivity — SEO Copyblogger

2010-08-05T06:45:00.001-07:00

Before I tell you how to exactly befriend the Virus of Exclusivity, I’m going to tell you what’s it all about in the first place.

Quick Example:

Think of say, online marketing. That’s a pretty congested and competitive niche. Thousands of people flock into it to fight for authority, dominance, and of course profits. But out of those people, only a recognizable few managed to stay on top.

Sure, those marketers maybe, the best, or the brightest, or the smartest guys on the face of the earth, but do you think that alone made them the big fishes in the vast ocean? Think about it.

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4 Steps to Successful Blog Planning — SEO Copyblogger

2010-08-05T05:37:00.001-07:00

The best time is always now…

Stop wasting your time. If you want something done, do it now.

Think of blogging as a business. In fact, treat it like a business. No matter how little or big you invest in it, the point is to always make it grow for you to get the returns that you rightfully deserve.

And for that to happen, you must do something – a plan put into action.

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The start of Facebook SEO — SEO Hacker

2010-08-05T04:15:00.001-07:00

As we all know, Facebook is fast catching up with it’s head-to-head traffic rank with Google as the world’s most visited website. And if you’re a frequent user of Facebook like me, I’m sure you’ve already noticed that Facebook has continually improved their search features.

It’s a no-brainer that Facebook will jump in the search game sooner or later. They are slowly redefining the web as we know it. They already have their own set of loyal users (around 120 million of us) who log in every day! And as we all know, all search engines are codes. And SEO practitioners better start giving time studying Facebook’s SEO if they want to be ahead of the game.

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Why the best SEO specialists are marketers — SEO Hacker

2010-08-02T09:22:00.001-07:00

Being an SEO specialist, I realized that SEO is not about being the best programmer in order to understand Google’s system. It’s about ranking in Google’s Search engine results page because you are relevant and you want to market out something through being a presence in the first page.

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The Newbie’s Guide to Starting an Online Circle — SEO Copyblogger

2010-07-28T05:00:00.001-07:00

No man is an island- definitely not here in the internet.

If you’ve just set out your journey to online domination (well at least that’s the goal), the very first crucial step to survival is to find others who can help you push farther. But wait, before you think this is another one of those nonsense tips around building online relationships, I’m promising to you right now that in here is where I’m laying out genuine and proven ways to amass your social circle. Of course legitimate means that is.

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The Death of Sales Letter – A Review — SEO Copyblogger

2010-07-28T04:53:00.001-07:00

Rummaging through my ‘blogging folder’, I found this interesting free report by Michel Fortin of the Success Doctor, Inc. The title of this report is quite controversial – about the death of sales letter. If you still haven’t read (or heard about it), then you’re surely missing out a lot.

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2 Kinds of Search Mindsets you Must Understand — SEO Hacker

2010-07-24T20:55:00.001-07:00

There are different kinds of people all over the world. These people are searching in Google with an average of 5,000 searches per second and it’s not getting any less than that in the years to come. These people have 2 kinds of conversation running around their minds – the explicit and the implicit.

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5 Reasons Why People bite on Linkbaits — SEO Hacker

2010-07-20T00:54:00.001-07:00

I’m sure as an advanced SEO practitioner, you’ve already heard of the term “LinkBait” one way or another. There are practically millions of ways to build links as an SEO practitioner. Linkbaiting is just one of them. My favorite one.

If you’ve been practicing SEO for quite some time, you’d know that linkbuilding is probably the hardest, pain in the ass work that you need to do. And you’re right. In fact, it is so much a pain in the ass that so many SEO practitioners are left confused as to what linkbuilding method is still effective.

If you ask me, the most effective method would be linkbaiting. Why?

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The Weakness of Traditional Search Engine Optimization — SEO Copyblogger

2010-07-18T20:25:00.001-07:00

Frustrations in SEO

It’s easy to spot the weakness of traditional SEO- it focused too much on trying to crack the system rather than work with it.

If you’re not familiar how Google, for example, gives split-second results to your every keyword inquiry, the method is actually more science than the infamous “I am feeling lucky” button.

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Must-have attributes of SEO practitioners — SEO Hacker

2010-07-12T00:27:00.001-07:00

As I’ve mentioned in my earlier entries in this blog, not all SEO practitioners and specialists are the same. There are different kinds of SEO talents around but there are some things that must be present in each and every SEO specialist. And you have to have these attributes to be exceptional in the highly competitive and unpredictable field of SEO.

You gotta have these attributes

Fast and independent learner

SEO is not a joke and we all know that the updates and changes that happen with Google and the internet is the only thing that’s constant in the online world. The changes are rapid and the changes are many. For one week you have a personal search feature and then you have Google caffeine on the next.

It is an unpredictable stage of competition – and if you’re not a fast nor an independent learner then you’re gonna get left behind. And getting left behind is almost equivalent to losing the game of SEO.

True, not all SEO’s are self-taught – but almost all have their own personal learnings and techniques. And so the most successful and competitive SEO specialists always makes sure that they are up-to-date with the latest changes in their target search engines, social networks, and other SEO tools that they can utilize their skills on.

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SEO Talents and How to Identify Yours — SEO Hacker

2010-07-08T08:26:00.001-07:00

We have to know our SEO Talents

There are different kinds of SEO’s out there with different kinds of methods and specializations. In my opinion, there is not one SEO practitioner who has the exact same methods they use with other SEO practitioners.

Why?

Well because we all have different talents and skills – and that’s what we use to grab links. Take me for example – if you still haven’t noticed, my forte is SEO copywriting and delivering quality and informative content through articles that I produce in this website. Now, not all people are good writers and some SEO practitioners out there are doing great in their practice of SEO with their own sets of talents.

So without further ado, here are the list of SEO Talents I’ve gathered so far:

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Google penalty and what to do if ever you get penalized by Google

2010-07-05T23:56:00.001-07:00

You wake up in the morning, check out your Google analytics and you notice your traffic dropped drastically. Next, you check Google and enter your keywords to check your rankings and you notice you just aren’t in the first page anymore. Your blood pressure increases, your pulse throbs and you can feel your heart beat faster. ‘Did Google just penalize me??’

And if you’re wondering - yes this stuff really happens. Stuff like this happen in SEO all the time!

So what do you need to do when this happens to you?

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Google goes head-to-head with Facebook: Google’s plan to build a social network

2010-07-04T07:51:00.001-07:00

I’m sure we’ve all used Facebook and Google in our lifetime. These two internet giants (Google being number 1 and Facebook threatening the search giant closely at number 2) were born in my lifetime and now they’re already dominating the online world. And Google won’t put up with Facebook’s rise to power any longer.

Just recently, Pete Cashmore of Mashable wrote an article about Google hatching a plan to put up a social networking site to rival Facebook’s seeming monopoly of the social networking industry.

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Want to learn the basics of SEO? Enroll in our Free Basic SEO course!

2010-07-01T03:24:00.001-07:00

Everything starts with the basics. When you were a kid, you started with ABC’s for english and 123’s for Math. Do you think ABC and 123 is important? The no-brainer, common-sense answer would obviously be YES! Now we’re giving you all the basics of SEO… For FREE!

“What?! Free?! You’re out of your mind, Sean!”

No I’m not. I just want you to know more about SEO. And this blog is MEANT to help out up-and-coming SEO practitioners in order for them to be able to cope up with the booming internet marketing industry.

Now you might be thinking that this might be a low-quality course you’re getting into. My answer for that is: Just take a quick read at one of my articles and tell me if you find it low-quality – coz that’s how this course is gonna be and more. I’m also pitching in video tutorials and sessions to boost up your comprehension on the basics of SEO.

“I don’t believe it! What’s in it for you, Sean?”
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When Video Marketing has become more than just an option

2010-06-27T00:22:00.001-07:00

Five years ago, three former PayPal co-workers Chad Hurley, Steve Chen and Jawed Karim started a Flickr-style sharing site for videos. They were expecting this to be big. Five years after, Youtube rose up to become the world’s third most visited website of all time.

As an internet Marketer, you have to know your battleground. Where are you going to market your product in? What websites are going to be effective for your product? What tools do you need to use? What kind of people are you trying to reach? A lot of these questions need an answer with a platform.

As an SEO specialist, I have not limited my skills and client services to SEO only. I’ also penetrate social networks, blog communities, forums, etc… And now I’m venturing into video marketing – and invite you to do the same. Why?
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How Google Caffeine works and its effects on SEO

2010-06-21T05:46:00.001-07:00

To all you coffee junkies out there, you’re gonna love Google’s new search engine. Well you’re gonna love it’s name at least. Google Caffeine has been long awaited by SEO practitioners around the world because of the enormous impact it has on modern Web 2.0 search.

It’s not just another engine. It’s The only engine that functions as it does – getting the best, freshest content out on it’s SERPs as you type. It’s main difference, as Google explained in their blog, is with the layer system. Caffeine provides 50 percent fresher information as results for web searches than their last index. According to Google, it is also the largest collection of web content that they have offered thus far.
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Linkbuilding Fundamentals

2010-06-17T00:12:00.001-07:00

In my previous entry, I talked about how big of a chunk links are to your site’s SEO. In this one, I’ll be talking about the basics and must-knows about linkbuilding. Why do you need links? How important is it? Where do I start?

Links don’t grow on trees

First off, you have to realize the linkbuilding is one of the slowest, pain-in-the-ass processes that you have to go through to grow your site’s visibility as an SEO practitioner. Links don’t just pop out of nowhere. You have to earn it.

And, yes, even if links do grow on trees, you have to climb a bad-ass ladder in order to pick it off.

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Facebook topples Google as internet’s most visited site

2010-06-10T00:21:00.001-07:00

For the longest time, search has been the biggest and most done activity in the internet. As we all know, the internet is a mega database of information and that information has to be sorted in an easy and convenient way. And so search came along. But now relationships through social networking is quickly catching up behind the biggest game in town.

Facebook a threat to Google?

It’s not a wrestling match

Just recently Facebook has toppled Google as the most visited site in some countries. At long last, a contender has emerged to show that there is something else to do in the internet than just search. There are statistical charts found in Mashable to back up this fact. Facebook is starting to up it’s game and it has shown Google that it’s not a monopoly when it comes to hits.

But if you ask me, even if Facebook gets more hits than Google, when it comes to functionality – there is no competition. Facebook is limited only to it’s database and networks while Google is not. Google embraces the whole web. Question is: Will there come a time that Facebook will be used more than all other websites in the internet combined?
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SEO Copywriting Made Simple

2010-06-02T22:42:00.001-07:00

Scribe promo is going to expire in 2 days time! If you haven’t read my page about SEO copywriting, then you most probably haven’t heard of the promo code that brings the $97 plan for only $27 a month.

It’s a great deal for your site to be optimized for search engine visibility through it’s article pages.

If you still have no idea what Scribe can do for you…

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How to jumpstart the SEO of your business blog

2010-06-01T08:26:00.001-07:00

We all know that SEO has been a huge hit with many big and small businesses that has made their attempt in the online world. And many of them have well been trying to manage and optimize a business blog. Why? Well, isn’t it obvious?
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SEO Hacker — SEO news, tips and tricks

2010-05-20T18:14:00.001-07:00

Ever tried horseback riding when you were younger and your bones could take the rough riding? I bet you have. Horses are a powerful means of transportation way back then. You usually ride one in order to go to a place you want to go. The biggest horse is not necessarily the fastest but it’s definitely the bad-ass looking one. But just for this article let’s pretend that the biggest horse is also the fastest one and it's name is Search. Okay? Okay.
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What Meta Robots Tag are for

2010-05-14T07:45:00.001-07:00

Have you ever wondered what the robots file in your website is for? Maybe you’re using Wordpress and you stumble upon this certain, unfamiliar tag that says <meta name =”robots” content=”index”>. What the heck is it!? Is it a robot that automates your meta tags? Is it a piece of magical SEO tag? Does it summon the Google robot to your page?

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Learn SEO Copywriting

2010-05-08T08:17:00.001-07:00

Copywriting is the art of writing to sell or promote something. We’ve seen and read copywritten materials in magazines, newspapers and fliers. Those paragraphs are carefully woven together by their local copywriters. And then the internet and Google came along.

Copywriting is not enough in the internet. If you want your article to be viewed by readers who are looking for information that you have, you need to be visible in the search engines. How do you do that?

It’s called SEO Copywriting

Search is still the biggest game in town – and right now that town is getting more and more crowded. Any survey will tell you that search is still the top activity that people do in the internet. It is still the most common online activity even up until now. Face it, everyone’s looking for something, someone or somewhere these days.

SEO copywriting makes sure that your content is Search engine friendly. It doesn’t just create quality articles, it creates<!–more–> quality articles that search engines love. Articles won’t matter unless the search engines gobble it up and tells searchers “Hey buddy, this is what you’re lookin’ for.”
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How Meta Tags should be used for SEO

2010-05-06T19:47:00.001-07:00

In my previous post ‘What search engine crawlers do with your Meta tags’, I talked about it’s depreciating usage. It’s not as powerful and useful as it once was. Some say that it’s still handy and some say otherwise. With that in mind, let’s take a look at how SEO experts nowadays use Meta tags for their websites.

Meta tags are words in your code which users will not be able to see. It’s effect on SEO has become less and less over the years due to the abuse of webmasters in stuffing keywords inside the meta tags. It used to affect rankings, now it doesn’t. It used to be a factor in the retrieval of the indexed site, now only 2 search engines are left practicing that. But SEO experts, according to Danny Sullivan still do use it for things we might not have been able to think of. So how does SEO experts use Meta tags?

SEO Experts use Meta tags for Misspellings

Since we already know that Yahoo and Ask uses Meta tags to at least retrieve or recall indexed information, you would want to use your meta tags to target people who might misspell your keywords with their search engine query. Putting misspelled keywords in your site’s visible content would be embarrassing and would look quite unprofessional. Here’s your chance to get those misspellers into your website – put the misspelled keywords in your meta tags.
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What search engine crawlers do with your meta tags

2010-05-05T18:46:00.001-07:00

We all know that our meta tags get crawled and indexed due to the fact that it comes out on the snippets and several other reasons. But we’ve also heard that it doesn’t have any weight on page rankings. So how does it work? How does a search engine treat the meta tags in your webpage? What does search engines do with your meta tags?

Meta tags are codes in your website’s <head> portion. They are invisible to the users and are by far, the only legal way to have unseen keywords in your website. Don’t you ever wonder what search engines do with your meta tags since we know that it doesn’t affect page ranking anymore? I know I do. So I read some articles about it and found out from Search Engine Land what exactly your meta tags is being used for by the search engine crawlers.

There are three things that a search engine crawler does with your meta tags:

1. Indexing: When a search engine crawls your page, it replicates a copy of your HTML code and stores it in its database. This is called indexing. All your meta keywords are indexed by Google – it is aware of your meta keywords and has stored it up. Even so, it doesn’t mean it uses it in any way else. It just stores it up.
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What are Meta Tags and why are they important?

2010-05-04T20:24:00.001-07:00

Meta Tags have been one of the most basic elements of SEO. It is a must to know for every SEO practitioner. Are meta tags a factor in Google page rank? Is it important? What effect does it have in your site’s SEO?

Meta tags have been around since… Since I can remember. They have been a big part in search engine history. They were valued as a factor in rankings before – until people started abusing their use in getting on top of the SERPs. After that, Google opted meta tags out of the ranking factors. But that doesn’t mean they’re not important anymore. Meta tags still play quite a big role in your site’s SEO.

Meta tags are the words that are hidden in your code. People browsing your site will just not be able to see them. It is, as Danny Sullivan puts it, a ‘legal’ way of hiding words in your webpages for search engines. The search engines still read them for it to have a simple, summarized idea of what your site is about and what exactly your keywords are.
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SEO Link building and your site authority

2010-05-01T19:17:00.001-07:00

We have all heard about the clatter and cheers of link building in SEO throughout the web. Link building is one of the most important practices of any SEO out there. In this article I just like to emphasize how important link building is in your site’s SEO.

The data from SEOmoz says that Link building makes up at least 42% of your site’s page rank. Here’s the breakdown:

22% Link Popularity of the Specific Page

20% Anchor Text of External Links

42% is a very, very big number. How big is it? Well let’s look at the rest of the breakdown:

24% Trust/Authority of the Host Domain

7% Traffic and Click-Through Data

6% Social Graph Metrics

5% Registration and Hosting Data

15% On-Page Keyword Usage
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Google wants faster websites

2010-05-01T19:16:00.001-07:00

It’s official. Google is incorporating page speed as a factor into it’s page ranking system. Any reason to panic?

Well Matt Cutts seems to be totally calm and cool about all the fuss with page speed becoming a Google page rank factor. He thoroughly explained in his blog about it’s effects and the changes that will happen in it’s implementation.

I don’t know if it’s true but he claims that less than 1 percent of search queries will change as a result of incorporating site loading speed into Google’s page ranking system. That’s a pretty low number if you ask me. So low, that I won’t even be bothered about this change if this much is true.

And it seems as if Matt is telling us the whole truth – because they claimed to have already launched it weeks back and I didn’t notice anything in my search queries as an SEO specialist.
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Do not get cheap with your SEO

2010-05-01T19:15:00.001-07:00

There is this notion that SEOs are to be cheap. Well here’s a newsflash for you, NOT ALL SEOs ARE CREATED EQUAL. Most of us are self-taught because there is no direct SEO course that is taught to this day.

If you are looking for the cheapest SEO possible, then I won’t be surprised when your website is banlisted, blacklisted and gunned down by search engines. And if you were working with a reputable, more expensive SEO but dropped them for the cheaper one to save some cash, then you probably deserve what happened to you. The bottom line is: SEO doesn’t come cheap. There are lots of Snake oil salesmen out there who use the name of ‘SEO’ to stash some cash out of your lifeblood.

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Facebook is blurting out your private information

2010-05-01T19:13:00.001-07:00

Facebook has just released it’s new ‘socialization’ features in the form of API’s and widgets to it calls to be it’s “trusted partners”

I agree that Facebook is doing a mighty well job in connecting the web and making it more personalized for most people but then maybe this step is a bit too hasty for them. Sure, you have the option to keep your stuff private, but then Facebook has, by default, already checked the ‘instant personalization’ box for you. Meaning the moment you land into one of their “trusted partners” sites, your personal information has just been given away.

For some people, that’s a good thing. But then when most Facebook users are asked if they were for it or against it, we hear a resounding ‘no’. Gee, maybe because that’s why we call it ‘personal data’
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Google, Yahoo or Bing. Pick your poison

2010-04-25T05:27:00.001-07:00

Have you ever tried searching with any of these three? I’m sure you have. These are the most renown search engines around. Which gives the most relevant results?

Right now search engines compete to make themselves better in terms of their results and different functionalities. The more relevant results, the better.

I would think that right now Google still holds the most searches in the world. Why? Well, they’ve never stopped innovating and they’ve never stopped improving their search engine algorithm. They keep on changing it – adapting to the trends of the internet and to the trends of SEO pracitioners (especially the black hat ones).
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Facebook is blurting out your private information

2010-04-25T05:21:00.001-07:00

Facebook has just released it’s new ‘socialization’ features in the form of API’s and widgets to it calls to be it’s “trusted partners”

I agree that Facebook is doing a mighty well job in connecting the web and making it more personalized for most people but then maybe this step is a bit too hasty for them. Sure, you have the option to keep your stuff private, but then Facebook has, by default, already checked the ‘instant personalization’ box for you. Meaning the moment you land into one of their “trusted partners” sites, your personal information has just been given away.

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Yes we Can! Says the White Hat SEO Hacker

2010-04-19T05:11:00.001-07:00

Building links is one of the toughest parts of SEO. Being a blogger for some time, I know how tough it is to just get your content out there and let people create buzz out of it. If you’re a black hatter, you’re most probably building links by yourself through doorway pages or comment spamming. But if you’re a white hatter, what now?

I say, yes we can!

White hatters can create links too!

Just listen to my good friend Matt Cutts say it all. Watch this video.

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SEO and the White Hat approach

2010-04-19T05:06:00.001-07:00

SEO has a long history. It’s simply not something new. And before it became this technical, it was merely a matter of content, which is the main focus of White Hat (or sometimes known as organic) SEO. When SEO was yet unconscious, content was almost everything. And right now, content is still one of the main driving factors when it comes to SEO.

When content mattered most

‘Content is King’ as they say. And SEO will not argue with that statement. Content may still well be king even up until now but what’s a king without the queen and their subjects?Aall the other factors that a Google spider verifies such as meta tags, image alt text, keyword density, backlinks and whatnot are just as important.

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In SEO, domain age matters

2010-04-19T05:02:00.001-07:00

How much weight does age have in SEO? They say that a site’s age matters in a website’s search engine rankings. How does this work? How long does your site have to be up in the web to be ranked higher by our beloved Google?

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Seven simple things that matter in your site’s SEO

2010-04-19T05:01:00.001-07:00

Did you ever wonder what really matters in SEO? What stuff makes your site rank higher? What would make your Google rankings better? What is the secret ingredient to the brew? I talk about the 7 simple things that matters in your site’s SEO:

1. Keywords
Keywords are important because they make your site specific in the search engine. Good keywords works both ways, they make your site specific to the search engines and they make it easier for you to identify your target market.

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SEO in 2 simple terms

2010-04-19T04:54:00.001-07:00

SEO is such a wide topic. You can type in ‘SEO’ in the internet and get endless results. It’s an emerging trend and a lot of information can be confusing. I lay out SEO in simple terms in this post. What is SEO in simple terms?

SEO is helping the search engine find you
SEO is making your site more visible and transparent to the search engines. It’s true that Google has a page rank system (similar to a point system in which they add and deduct points from you) but that is secondary. The primary goal of SEO should be connecting your site to the search engine.

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Hey mister SEO, what’s up with the black hat?

2010-04-16T19:25:00.001-07:00

Search engine Optimization can be done in a variety of ways. It’s flexibility and boundaries are almost limitless. There are two popular ways or methods to do SEO and they are called the ‘White hat’ method and the ‘Black hat’ method. You are either of the two or you’re in between.

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How is Google’s personalized Search engine capability going to affect SEO?

2010-04-16T17:50:00.001-07:00

Google now has a personalized search feature in their search engine. It’s kind of like a bot that can tell Google’s search engine what kind of stuff you’re looking for. Different keywords have different results and you’re if you’re looking for only one type of result, it would be tasking to go through all of the irrelevant search results.

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How is Google’s new real-time search going to affect SEO?

2010-04-16T07:20:00.001-07:00

Google has plans of making their search engine capable of tracking real-time information. Now you can see search results update in a moment’s notice – from twitter or facebook or myspace, etc. This is a phenomenal development for the search engine giant and is sure to affect SEO in the coming years.

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SEO without boundaries

2010-04-14T19:23:00.001-07:00

SEO has no direct, knockdown guidelines on how to make your page rank higher. It doesn’t tell you how to be a competitive site, doesn’t tell you how your site will get into the 1st page search results. It doesn’t tell you it’s secrets. You have to know it yourself.

And so that’s what some people do

Some people do the trial-and-error method. First, they try to know what methods are punishable by Google (which is the top search engine there is based on users) and what methods are legal, then they try out new ideas in hopes of somehow increasing their page rank. Some of these ideas are proven to be true while some are still on the test-tube.

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So what is SEO?

2010-04-14T05:37:00.001-07:00

SEO is an acronym for Search Engine Optimization. Simply put, it is the process of making your website a better-ranking site in the search engines than other websites with the same niche or market as yours. So why is SEO important?

Search Engines Matter
Search engines are a big way to get traffic to your site – that is if you have the right content. People who surf the internet almost always look for information they need. If your site provides that but it doesn’t show up when they look for it, then your site is next to useless.
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